The concept of positive and negative space is nothing new. This unmarked space between design elements plays a crucial role as it helps create a visually appealing and user-friendly interface. Called negative space, it is also known as whitespace and white space. But it’s one that designers often overlook. In user experience (UX) design and particularly user interface (UI) design, a powerful element can significantly make your website or application more effective and usable. Why is Negative Space Important in Design? Designers use it to create a balance between design elements and provide visual breathing room for content. It may be any color, texture, pattern, or even a background image.

Your brand may not be suited for a double entendre but adding a small hidden image to your logo may be a fun way to add another personal touch.Negative space (also called white space or whitespace) is the unmarked areas between and within a design’s visual components. Instead, focus on finding the right type of negative space to employ, and the best way to incorporate it. By working to produce something truly creative, you’ll also differentiate your logo and brand.Ĭonsider How Negative Space Is Best Deployed – Different logos have unique needs, so attempting to fit something into your design that doesn’t work can hurt your brand over the long run. If you’re going to include unorthodox designs, be bold and think of outrageous, unique ideas. Think Out Of The Box – Negative space logo designs tend to highlight creativity, but they can also feel generic if the design is too conservative or generic. Consider the different possibilities for the negative space and make sure to avoid cluttering your page. This way, you’ll be able to plan for it, and it will make your logo feel more organic. Include Negative Space In Your Earliest Plans – Instead of struggling to find a way to add negative space when your logo design is already complete, include it in your earliest designs. Find parts of your design that can be subtracted and add negative space by removing some of the clutter from the page. This doesn’t necessarily mean that you need to go back to the drawing board. After an initial draft, you can be left with a lot of positive space, and very little negative space. By considering how you’re using the negative space, you can reduce the number of items on the page without sacrificing the versatility you require.Īdd Negative Space By Subtracting – A common issue in design is dealing with the limited space of a page or canvas and the needs of both positive and negative spaces. However, thinking of negative space simply as a border for your logo can lead you to eliminate a vital design element. Learn To Embrace Negative Space – It’s easy to forget about empty space on a page when you’re focused on the positive space. If you think it can be relevant to your logo design, it’s important to comprehend the basics of this crucial design element before you head to the logo creator and start designing, so read on to find out more. These include the added layers you can work with to communicate your brand identity and better composition which helps make designs simpler and more effective. There are several demonstrable advantages of utilizing negative space in logo design. However, by using this empty area, designers can make logos that can communicate with readers on both a direct level and a subtler layer. In some cases, the empty space around the logo is left unused and designers instead focus on the logo’s main subject-the text or image in the middle. It’s not always instantly obvious, but these logos create subtle messaging and add depth by taking advantage of the negative space around them. We’ve all looked at a logo that seemed simple at first, but upon closer examination revealed a clever use of the space around it.

Positive and negative space